Thinking about the Atheist Bus campaign and how I’ve spent much of the week explaining to potential clients that PageRank is not the be-all-and-end-all of search positioning – well I just had to, didn’t I?

Just a quick note, Yahoo! have spent the last few days rolling out changes the their index and algorithm tweaks for crawling, indexing and ranking. So a pretty busy few days at the big Y!
To quote the official blog post “Throughout this process you may see some changes in ranking as well as some shuffling [...]

Google’s Website Optimizer tool, which has been a beta utility for AdWords landing pages for some time, has now dropped the beta tag and moved to it’s own site.
The tool allows site owners to test various different content options to see which combination is most successful at achieving their goals.
Website Optimiser is a fantastic tool [...]

Googlebot is now able to crawl webforms, which opens you a realm of link-finding possibilities.
According to the ever-fantastic Mr. Cutts, Googlebot is only looking at high-quality sites right now.
Also please remember that you should keep basic text-links for accessibility.

Y! and the big G are to run a two week pilot where Google ads will run next to 3% of Yahoo! search results.
Via: PCPro