Thinking about the Atheist Bus campaign and how I’ve spent much of the week explaining to potential clients that PageRank is not the be-all-and-end-all of search positioning – well I just had to, didn’t I?

Just a quick note, Yahoo! have spent the last few days rolling out changes the their index and algorithm tweaks for crawling, indexing and ranking. So a pretty busy few days at the big Y! To quote the official blog post “Throughout this process you may see some changes in ranking as well as some [...]

Well, the coveted Black Pencils have been awarded, the champagne has been quaffed, and I’m sure a few heads were sore this morning. Congratulations to all the nominees and award winners, you can see a full breakdown of who won what at the official site.

Google’s Website Optimizer tool, which has been a beta utility for AdWords landing pages for some time, has now dropped the beta tag and moved to it’s own site. The tool allows site owners to test various different content options to see which combination is most successful at achieving their goals. Website Optimiser is a [...]